We are interested in people, not consumers

house51 is a research and strategy collective. We blend market research with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.

We work internationally, specialising in brand, communications, innovation and social research. We combine quantitative and qualitative methods with leading edge frameworks from psychology, economics, sociology and decision science.

Our Work

About Us

We built house51 to maximise flexibility, creativity and value for our clients. What you see is what you get. Every project is managed end to end by a network of senior consultants with the experience and authority to engage a wide range of stakeholders, genuinely influence at board level, and drive industry wide recognition. Our clients tell us that it’s working. In 2018, house51 were shortlisted for Research Agency of the Year at the Mediatel research awards.

We present frequently at research and marketing events including MRS, IIeX, The Market Research Summit, WARC, MRG and Digital Shoreditch. Our work has been published in The Drum, Impact Magazine and the International Journal of Market Research and our academic collaborations with behavioural economists at City, University of London can be found in various peer reviewed journals.

“I’ve been absolutely delighted with the research house51 have done for LinkedIn. It has really shed new light in terms of how we look at our brand and the members of our network.”

“The project we have just completed with house51 is one of our most exciting and rewarding research collaborations… From day one it was a real meeting of minds.”

“house51 were a dream to work with, delivering every stage of the study in full and on time. The study was a great success and has been extremely well received by the industry.”

“house51 provided an invaluable body of intelligence for key decision-makers; across different segments of EGO’s business. We would highly recommend them to any client or agency looking to gain insight across multiple territories”

“The cognitive diversity piece we ran with house51 really opened our eyes to fresh ways of profiling audiences.”

“The work conducted by house51 is a priority source for evaluating behaviour change amongst our target audience and shaping our future strategy.”

“Can I just say how grateful we are for all the fantastic projects that you deliver for us. You never fail to surprise us, in what you are able to bring to our creative teams…Our agency find of 2016”

Our News

The Empathy Delusion

The Empathy Delusion

Our new whitepaper with Andrew Tenzer at Reach Solutions launched in July 2019 and is doing great business. The Empathy Delusion is something of a companion piece to the Gut Instinct whitepaper that caused a bit of a stir in 2018. Here are a couple of extracts to give...

house51 shortlisted for MRG Research Team of the Year 2018

house51 shortlisted for MRG Research Team of the Year 2018

house51 is delighted to be nominated for Research Team of the Year at the MRG awards. The winners will be announced at the gala dinner at the MRG International Conference in Bratislava on 23rd November 2018.  Ian and Andrew Tenzer from Reach (formerly Trinity Mirror)...


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