We are interested in people, not consumers
house51 is an award winning research and strategy collective.
We work internationally, specialising in brand, communications, media and social research. We blend quantitative and qualitative methods with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.

Winner:
Best Custom Media Research Project

Finalist:
Best Custom Media Research Project

Finalist:
Research Agency Team of the Year

Shortlisted:
Best Research Team

Winner:
Best Data Solutions

Winner:
Best Custom Research Project

Finalist:
Best Custom Media Research Project

Shortlisted:
Best Research Team

Finalist:
Research Agency Team of the Year

Winner:
Best Data Solutions
Our Work
About Us

Ian Murray

Catherine Heaney
Publications
Mental Availability in the Digital Age
February 2020
Common Values
Interviewed by Kate McQuater for Impact Magazine
December 2019
Welcome to Life 2.0: How Brands Can Help Consumers Squeeze the Most out of Life
Panel Discussion at Festival of Marketing October 2019
The Empathy Delusion
A. Tenzer & I. Murray
July 2019
When Things Go Wrong and People Are Afraid
I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322
When Things Go Wrong and People Are Afraid: An Evaluation of Group Polarisation in the UK Post Brexit
I. Murray, A. Plagnol, P. Corr
September 2017
The Science Behind Future of Generations
I. Murray
WARC Brainy Bar 4
April, 2017
Perception Gap
I. Murray
Impact Magazine
July 2015
The Innovation Fallacy
Research Live
February 2015
The Empathy Delusion
A. Tenzer & I. Murray
July 2019
Community Matters
January 2019
Why We Shouldn’t Trust Our Gut Instincts
July 2019
When Things Go Wrong and People Are Afraid
I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322
The Untold Story of British Anger
November 2017
Anger: A Force for Good?
State of the Nation, BMB
November 2017
When Things Go Wrong and People Are Afraid: An Evaluation of Group Polarisation in the UK Post Brexit
I. Murray, A. Plagnol, P. Corr
September 2017
Get With the Programmes: Unlocking the Power of TV Partnerships
Thinkbox, Ham Yard Soho
July 2017
When Things Go Wrong and People Are Afraid: Using Economic Games to Understand Polarisation in Brexit Britain
Market Research Summit
May 2017
The Science Behind Future of Generations
I. Murray
WARC Brainy Bar 4
April, 2017
Talking About My Generation
Impact Magazine
January 2017
Don’t Worry, Measure Happy
I.Murray
Research Live
November 2016
Perception Gap
I. Murray
Impact Magazine
July 2015
A Plumbers Guide to Human Centricity
Research Live
July 2015
Turning the Behavioural Lens on Ourselves
Research Live
May 2015
The Innovation Fallacy
Research Live
February 2015
Community Matters
January 2019
The Untold Story of British Anger
November 2017
Get With the Programmes: Unlocking the Power of TV Partnerships
Thinkbox, Ham Yard Soho
July 2017
Talking About My Generation
Impact Magazine
January 2017
A Plumbers Guide to Human Centricity
Research Live
July 2015
Why We Shouldn’t Trust Our Gut Instincts
A. Tenzer & I. Murray
July 2019
Anger: A Force for Good?
State of the Nation, BMB
November 2017
When Things Go Wrong and People Are Afraid: Using Economic Games to Understand Polarisation in Brexit Britain
Market Research Summit
May 2017
Don’t Worry, Measure Happy
I.Murray
Research Live
November 2016
Turning the Behavioural Lens on Ourselves
Research Live
May 2015
Our News
Even a pandemic couldn’t make the public care more about brand purpose
There’s an old saying about never wasting a good crisis. As recent events have shown, if you are out to change the world, unexpected events that disrupt people’s habits and norms provide ideal ‘moments of change’. So, it’s unsurprising that many people in our...
The Aspiration Window
Last week we launched 'The Aspiration Window', our new study with Reach Solutions. Building on our themes from 'The Empathy Delusion' and 'Gut Instinct' we show how marketers misunderstand mainstream goals and aspirations. We link this to a lack of social mobility and...
The Empathy Delusion Webinar
We've been busy working on our new research with Andrew Tenzer and Reach Solutions. Our new whitepaper, 'The Aspiration Window' will be launched at the end of June. More details to follow shortly. We warmed up with a free webinar on our award winning 'Empathy...
Contact
The Whisky Bond,
2 Dawson Road,
Glasgow, G4 9SS
4th Floor, 86-90 Paul Street
London EC2A 4NE