We are interested in people, not consumers

house51 is a research and strategy collective. We blend market research with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.

We work internationally, specialising in brand, communications, innovation and social research. We combine quantitative and qualitative methods with leading edge frameworks from psychology, economics, sociology and decision science.

Our Work

About Us

We built house51 to maximise flexibility, creativity and value for our clients. What you see is what you get. Every project is managed end to end by a network of senior consultants with the experience and authority to engage a wide range of stakeholders, genuinely influence at board level, and drive industry wide recognition. Our clients tell us that it’s working. In 2018, house51 were shortlisted for Research Agency of the Year at the Mediatel research awards.

We present frequently at research and marketing events including MRS, IIeX, The Market Research Summit, WARC, MRG and Digital Shoreditch. Our work has been published in The Drum, Impact Magazine and the International Journal of Market Research and our academic collaborations with behavioural economists at City, University of London can be found in various peer reviewed journals.

“I’ve been absolutely delighted with the research house51 have done for LinkedIn. It has really shed new light in terms of how we look at our brand and the members of our network.”

“The project we have just completed with house51 is one of our most exciting and rewarding research collaborations… From day one it was a real meeting of minds.”

“house51 were a dream to work with, delivering every stage of the study in full and on time. The study was a great success and has been extremely well received by the industry.”

“house51 provided an invaluable body of intelligence for key decision-makers; across different segments of EGO’s business. We would highly recommend them to any client or agency looking to gain insight across multiple territories”

“The cognitive diversity piece we ran with house51 really opened our eyes to fresh ways of profiling audiences.”

“The work conducted by house51 is a priority source for evaluating behaviour change amongst our target audience and shaping our future strategy.”

“Can I just say how grateful we are for all the fantastic projects that you deliver for us. You never fail to surprise us, in what you are able to bring to our creative teams…Our agency find of 2016”

Our News

Anger: The Misunderstood Emotion

The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...

The Psychology of TV Sponsorship – Thinkbox

Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works - both on an implicit and...

Implicit research helps us reach deeper insights

You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...


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