So, why house51’? We are interested in people not consumers. We think you should be too. 51 is the number of my house. Our business shares that number as a constant prompt to stay connected to the real world that we all inhabit and share beyond the strategy and performance targets.
What’s the number of your house? What matters to the people who live there? Do they live to consume products? Think about it the next time you are discussing that brand pyramid or purchase funnel…….we do!