Last week we launched ‘The Aspiration Window’, our new study with Reach Solutions. Building on our themes from ‘The Empathy Delusion’ and ‘Gut Instinct’ we show how marketers misunderstand mainstream goals and aspirations. We link this to a lack of social mobility and diversity in the marketing industry.

For more info watch the video of our launch presentation at The IPA or download the whitepaper from the Reach Solutions website.