It’s Gold! Our research for Thinkbox won at the MediaWeek Awards 2021 for ‘Signalling Success’

We love working with Thinkbox. They really are at the top of their game and always come up with interesting and challenging briefs that give us a chance to showcase what we can do. Roll on the next one!

‘Signalling Success’ is the first UK media research dedicated to the behavioural science principle of ‘costly signalling’. It provides concrete evidence of how vital brand signals (fitness, social and trust) differ dramatically between advertising channels. In advertising, it’s not just what you say, it’s where you say it.

Watch the launch presentation including contributions from Richard Shotton and Rory Sutherland on the Thinkbox website 

Read more about our previous collaboration with Thinkbox- ‘Get with the programmes’, or watch the full launch presentation here

Here are a couple of the ‘nickable charts’ from the presentation. Find loads more on the ThinkBox website