I got up this morning still thinking about Steve McQueen’s beautiful and atmospheric ‘Lovers Rock’. It’s the 2nd film in his ‘Small Axe’ series.

Andrew Tenzer and I talk a lot about holistic thinking. Orlando Wood calls it ‘right brain thinking’. ‘Lovers Rock’ is truly holistic film making. I can still feel the tingle as I became immersed in the blues party, signing in unison to Janet Kay’s ‘Silly Games’.

Advertisers can learn a lot from this film. But, holistic advertsing is hard. If it was easy, everyone would be doing it…..

You can get the playlist on this link on the BBC website https://lnkd.in/eW36b2M