by Ian Murray | Dec 22, 2016 | Behavioural Economics, Brexit, Easy, Empathy, Fair, Happy, Innovation, NewMR, Normal
Our ladies in the supermarket have been working hard in the last quarter of 2016! Here they are again in a blog that originally appeared in edited form on researchlive. So, what do you think these ladies have stopped to talk about in the supermarket? Obviously, we...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, NewMR
If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? What do you think the answer is? The correct answer is 5 minutes. But if you didn’t get this, don’t worry, you are in good company. A lot of people get it...
by Ian Murray | Jun 30, 2016 | Behavioural Economics, Innovation, NewMR
It’s been a busy few months at house51 so there’s been a bit of a lull in our blogging activity. We thought we’d get back on course by updating you an a few things we have been up to in recent months. Back in March we gave a presentation at the IIEX...
by Ian Murray | Jan 27, 2016 | Behavioural Economics, Innovation, NewMR
My favourite business book of 2015 is ‘Misbehaving: The Making of Behavioral Economics’ by Richard Thaler. It’s a memoir of 40 years of ground breaking academic endeavor in which Thaler concludes that behavioural economics has gone mainstream: ‘Behavioural economics...
by Ian Murray | Aug 24, 2015 | Behavioural Economics, Design Thinking, NewMR
I wasn’t aware there was an issue between design researchers and other market researchers until I came across this blog last week. Like any well-read and curious researcher, I have enjoyed following design thinking as its impact has grown in business and social...
by Ian Murray | May 15, 2015 | Behavioural Economics, Empathy, Innovation, NewMR
Power in the business of tomorrow, will flow to those who have the best information about the limits of their information (Alvin Toffler) Market research is awash with case studies and anecdotes from behavioural economics. The top line on over 40 years of diverse...
