by Ian Murray | Mar 16, 2019 | About house51, Brexit, NewMR
Samuel Johnson famously said that ‘when a man is tired of London, he is tired of life. For there is in London all that life can afford’ It certainly helps to love, (or learn to love) London if you want to forge a career in the UK market research industry. The...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, Brexit, Easy, Empathy, Fair, Happy, Innovation, NewMR, Normal
Our ladies in the supermarket have been working hard in the last quarter of 2016! Here they are again in a blog that originally appeared in edited form on researchlive. So, what do you think these ladies have stopped to talk about in the supermarket? Obviously, we...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, NewMR
If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? What do you think the answer is? The correct answer is 5 minutes. But if you didn’t get this, don’t worry, you are in good company. A lot of people get it...
by Ian Murray | Jun 30, 2016 | Behavioural Economics, Innovation, NewMR
It’s been a busy few months at house51 so there’s been a bit of a lull in our blogging activity. We thought we’d get back on course by updating you an a few things we have been up to in recent months. Back in March we gave a presentation at the IIEX...
by Ian Murray | Jan 27, 2016 | Behavioural Economics, Innovation, NewMR
My favourite business book of 2015 is ‘Misbehaving: The Making of Behavioral Economics’ by Richard Thaler. It’s a memoir of 40 years of ground breaking academic endeavor in which Thaler concludes that behavioural economics has gone mainstream: ‘Behavioural economics...
by Ian Murray | Aug 24, 2015 | Behavioural Economics, Design Thinking, NewMR
I wasn’t aware there was an issue between design researchers and other market researchers until I came across this blog last week. Like any well-read and curious researcher, I have enjoyed following design thinking as its impact has grown in business and social...
