by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit
Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...
by Catherine Heaney | Oct 4, 2017 | Behavioural Economics, Implicit
You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...
