house 51
  • Home
  • Our Work
  • About Us
  • What Our Clients Say
  • Publications
  • Our Blog
  • Contact
Select Page
The Psychology of TV Sponsorship – Thinkbox

The Psychology of TV Sponsorship – Thinkbox

by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit

Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...
Implicit research helps us reach deeper insights

Implicit research helps us reach deeper insights

by Catherine Heaney | Oct 4, 2017 | Behavioural Economics, Implicit

You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...
linkedin twitter email

Categories

  • NewMR
  • Innovation
  • Brexit
  • Technology
  • Behavioural Economics
  • Oblique strategy
  • Design Thinking
  • Trust
  • Empathy
  • About house51
  • Advertising
  • Design Thinking
  • Easy
  • Emotion
  • Empathy
  • Fair
  • Happy
  • Implicit
  • Normal
  • Oblique strategy

Our Tweets

  • Nice piece from @colinalewis on the cognitive dissonance of marketers. For more on this see 'The Aspiration Window… https://t.co/hocc7XM5iB24 days ago
  • Thanks to @mattjohnsonisme for sharing this nice write up of our #SignallingSuccess research with @Thinkboxtv https://t.co/0yjWShpNtv46 days ago
  • We emphasise this every time we present 'The Empathy Delusion' and 'The Aspiration Window'. It's not about the 'Lon… https://t.co/2aAY2ymlPf64 days ago
Website by Nettl of Glasgow