by Ian Murray | May 22, 2020 | Advertising, Behavioural Economics, Empathy
We’ve been busy working on our new research with Andrew Tenzer and Reach Solutions. Our new whitepaper, ‘The Aspiration Window’ will be launched at the end of June. More details to follow shortly. We warmed up with a free webinar on our award winning...
by Ian Murray | Apr 9, 2020 | Advertising, Empathy, Oblique strategy
The Coronavirus crisis has created one massive accidental social experiment in adland. The crisis constrains and reduces every aspect of everyone’s social and economic lives. And it’s put the creative process and how marketers understand and engage with...
by Ian Murray | Dec 19, 2019 | About house51, Empathy
house51 has been shortlisted at the Mediatel Research Awards for the 3rd year in a row. We’ve been noiminated for our work with Reach Solutions on ‘The Empathy Delusion’ In 2018 we were shorllisted for ‘Research Agency of the Year’....
by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy
‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA (and for the...
by Ian Murray | Sep 5, 2019 | Advertising, Behavioural Economics, Empathy
Our new whitepaper with Andrew Tenzer at Reach Solutions launched in July 2019 and is doing great business. The Empathy Delusion is something of a companion piece to the Gut Instinct whitepaper that caused a bit of a stir in 2018. Here are a couple of extracts to give...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, Brexit, Easy, Empathy, Fair, Happy, Innovation, NewMR, Normal
Our ladies in the supermarket have been working hard in the last quarter of 2016! Here they are again in a blog that originally appeared in edited form on researchlive. So, what do you think these ladies have stopped to talk about in the supermarket? Obviously, we...
