by Ian Murray | Dec 19, 2019 | About house51, Empathy
house51 has been shortlisted at the Mediatel Research Awards for the 3rd year in a row. We’ve been noiminated for our work with Reach Solutions on ‘The Empathy Delusion’ In 2018 we were shorllisted for ‘Research Agency of the Year’....
by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy
‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA (and for the...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, Brexit, Easy, Empathy, Fair, Happy, Innovation, NewMR, Normal
Our ladies in the supermarket have been working hard in the last quarter of 2016! Here they are again in a blog that originally appeared in edited form on researchlive. So, what do you think these ladies have stopped to talk about in the supermarket? Obviously, we...
by Ian Murray | May 18, 2015 | Behavioural Economics, Empathy, Trust
See below for a YouTube video of our talk at Digital Shoreditch 2015 (Connect Day 14th May). We used data from our recent study on trust, ethics and mindful consumerism as a platform to consider why big business continues to fall so far short of ordinary...
by Ian Murray | May 15, 2015 | Behavioural Economics, Empathy, Innovation, NewMR
Power in the business of tomorrow, will flow to those who have the best information about the limits of their information (Alvin Toffler) Market research is awash with case studies and anecdotes from behavioural economics. The top line on over 40 years of diverse...
by Ian Murray | Jan 22, 2015 | Empathy, NewMR
An oldie, but (I hope) a goodie. I wrote this one a couple of years ago for Greenbook. It’s still very relevant to what we are trying to do at house51. So here it is again. Recent ads in the US for Honda and Hyundai, dramatise a situation that any parent or any adult...
