by Ian Murray | May 6, 2022 | Advertising, Empathy
If you have read any of my stuff you will know that I am quite critical of social purpose marketing. Going against this new orthodoxy is quite a risk for a small outfit like house51 that depends on advertising and marketing for a living. Indeed, several friends and...
by Ian Murray | May 6, 2022 | Advertising, Empathy
I’ve lost count of the number of times I’ve read that ‘The Empathy Delusion’ is about ‘the London Bubble’. Of course, our research is all about the marketing bubble. It is about how marketers work. Not where they work. It shows that no matter where you find...
by Ian Murray | May 22, 2020 | Advertising, Behavioural Economics, Empathy
We’ve been busy working on our new research with Andrew Tenzer and Reach Solutions. Our new whitepaper, ‘The Aspiration Window’ will be launched at the end of June. More details to follow shortly. We warmed up with a free webinar on our award winning...
by Ian Murray | Apr 9, 2020 | Advertising, Empathy, Oblique strategy
The Coronavirus crisis has created one massive accidental social experiment in adland. The crisis constrains and reduces every aspect of everyone’s social and economic lives. And it’s put the creative process and how marketers understand and engage with...
by Ian Murray | Dec 19, 2019 | About house51, Empathy
house51 has been shortlisted at the Mediatel Research Awards for the 3rd year in a row. We’ve been noiminated for our work with Reach Solutions on ‘The Empathy Delusion’ In 2018 we were shorllisted for ‘Research Agency of the Year’....
by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy
‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA (and for the...
