by Ian Murray | May 22, 2020 | Advertising, Behavioural Economics, Empathy
We’ve been busy working on our new research with Andrew Tenzer and Reach Solutions. Our new whitepaper, ‘The Aspiration Window’ will be launched at the end of June. More details to follow shortly. We warmed up with a free webinar on our award winning...
by Ian Murray | Apr 23, 2020 | Behavioural Economics, Emotion, Normal
In times of crisis, where is the line where our need for belonging and our desire to show gratitude and support for people putting their lives on the line for others, morphs into something more problematic? In this article (originally posted on LinkedIn) Ian considers...
by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy
‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA (and for the...
by Ian Murray | Nov 21, 2019 | Behavioural Economics, Emotion, Happy, Uncategorised
We’ve been busy over the last few weeks launching our new project with ESI Media at the Festival of Marketing and then at the most verdant Petersham Nurseries in Covent Garden. See below… Life 2.0 Modern life just seems to keep getting busier and more pressurised....
by Catherine Heaney | Nov 20, 2017 | Advertising, Behavioural Economics, Brexit, Emotion
The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...
by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit
Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...
