Lemon: more evidence on how analytical thinking and individualism are souring advertising

by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy

‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA  (and for the...

Life 2.0: It’s the little things….

by Ian Murray | Nov 21, 2019 | Behavioural Economics, Emotion, Happy, Uncategorised

We’ve been busy over the last few weeks launching our new project with ESI Media at the Festival of Marketing and then at the most verdant Petersham Nurseries in Covent Garden. See below… Life 2.0 Modern life just seems to keep getting busier and more pressurised....

Anger: The Misunderstood Emotion

by Catherine Heaney | Nov 20, 2017 | Advertising, Behavioural Economics, Brexit, Emotion

The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...

The Psychology of TV Sponsorship – Thinkbox

by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit

Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...

Implicit research helps us reach deeper insights

by Catherine Heaney | Oct 4, 2017 | Behavioural Economics, Implicit

You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...

Saying it doesn’t make it so

by Ian Murray | Apr 25, 2017 | Behavioural Economics, Brexit

So, here we go again! In her statement on Tuesday the Prime Minister justified calling an early general election on the grounds that it was necessary to put an end to the ‘political gameplaying’ that ‘endangers the security of millions of working people’. Of course,...