by Catherine Heaney | Nov 20, 2017 | Advertising, Behavioural Economics, Brexit, Emotion
The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...
by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit
Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...
by Catherine Heaney | Oct 4, 2017 | Behavioural Economics, Implicit
You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...
by Ian Murray | Apr 25, 2017 | Behavioural Economics, Brexit
So, here we go again! In her statement on Tuesday the Prime Minister justified calling an early general election on the grounds that it was necessary to put an end to the ‘political gameplaying’ that ‘endangers the security of millions of working people’. Of course,...
by Ian Murray | Dec 22, 2016 | Behavioural Economics, Brexit, Easy, Empathy, Fair, Happy, Innovation, NewMR, Normal
Our ladies in the supermarket have been working hard in the last quarter of 2016! Here they are again in a blog that originally appeared in edited form on researchlive. So, what do you think these ladies have stopped to talk about in the supermarket? Obviously, we...
by Ian Murray | Dec 22, 2016 | Behavioural Economics
When the OMD UK Insight team told us about their plans for Future of Generations last year we knew it was a project we had to get involved in. At house51 we pride ourselves in being ‘interested in people, not consumers’. So helping OMD UK to bust some myths about...
