by Catherine Heaney | Nov 20, 2017 | Advertising, Behavioural Economics, Brexit, Emotion
The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...
by Catherine Heaney | Oct 4, 2017 | Advertising, Behavioural Economics, Implicit
Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit...
