by Ian Murray | May 6, 2022 | Advertising, Empathy
If you have read any of my stuff you will know that I am quite critical of social purpose marketing. Going against this new orthodoxy is quite a risk for a small outfit like house51 that depends on advertising and marketing for a living. Indeed, several friends and...
by Ian Murray | May 6, 2022 | Advertising, Empathy
I’ve lost count of the number of times I’ve read that ‘The Empathy Delusion’ is about ‘the London Bubble’. Of course, our research is all about the marketing bubble. It is about how marketers work. Not where they work. It shows that no matter where you find...
by Ian Murray | Dec 6, 2021 | About house51, Advertising
Our recent work with with Thinkbox has enjoyed a bit of a purple patch during awards season. Following Gold at the MediaWeek Awards we picked up the prize for ‘Best Trade Body Research’ at the MRG Awards 2021. You can read more and see the launch...
by Ian Murray | Dec 6, 2021 | About house51, Advertising
It’s Gold! Our research for Thinkbox won at the MediaWeek Awards 2021 for ‘Signalling Success’ We love working with Thinkbox. They really are at the top of their game and always come up with interesting and challenging briefs that give us a...
by Ian Murray | Nov 25, 2020 | Advertising
Since 2018, I’ve written three whitepapers with Andrew Tenzer that you may have heard of if you work in the UK media, marketing and advertising industries. It’s been an interesting experience seeing ‘Gut Instinct’, The Empathy Delusion’ and ‘The...
by Ian Murray | Jul 2, 2020 | Advertising
There’s an old saying about never wasting a good crisis. As recent events have shown, if you are out to change the world, unexpected events that disrupt people’s habits and norms provide ideal ‘moments of change’. So, it’s unsurprising that many people in our...
