by Ian Murray | May 6, 2022 | Advertising, Empathy
If you have read any of my stuff you will know that I am quite critical of social purpose marketing. Going against this new orthodoxy is quite a risk for a small outfit like house51 that depends on advertising and marketing for a living. Indeed, several friends and...
by Ian Murray | May 6, 2022 | Advertising, Empathy
I’ve lost count of the number of times I’ve read that ‘The Empathy Delusion’ is about ‘the London Bubble’. Of course, our research is all about the marketing bubble. It is about how marketers work. Not where they work. It shows that no matter where you find...
by Ian Murray | Dec 6, 2021 | About house51, Advertising
Our recent work with with Thinkbox has enjoyed a bit of a purple patch during awards season. Following Gold at the MediaWeek Awards we picked up the prize for ‘Best Trade Body Research’ at the MRG Awards 2021. You can read more and see the launch...
by Ian Murray | Dec 6, 2021 | About house51, Advertising
It’s Gold! Our research for Thinkbox won at the MediaWeek Awards 2021 for ‘Signalling Success’ We love working with Thinkbox. They really are at the top of their game and always come up with interesting and challenging briefs that give us a...
by Ian Murray | Nov 25, 2020 | Uncategorised
I got up this morning still thinking about Steve McQueen’s beautiful and atmospheric ‘Lovers Rock’. It’s the 2nd film in his ‘Small Axe’ series. Andrew Tenzer and I talk a lot about holistic thinking. Orlando...
