Lovers Rock

Lovers Rock

I got up this morning still thinking about Steve McQueen’s beautiful and atmospheric ‘Lovers Rock’. It’s the 2nd film in his ‘Small Axe’ series. Andrew Tenzer and I talk a lot about holistic thinking. Orlando...
The Politics of Social Purpose Marketing

The Politics of Social Purpose Marketing

Since 2018, I’ve written three whitepapers with Andrew Tenzer that you may have heard of if you work in the UK media, marketing and advertising industries. It’s been an interesting experience seeing ‘Gut Instinct’, The Empathy Delusion’ and ‘The...
house51 shortlisted for MRG Awards 2020

house51 shortlisted for MRG Awards 2020

We were delighted to ‘get the nod’ from the MRG last week. After winning Gold at the Mediatel Awards in February, ‘The Empathy Delusion’ has been shortlisted for ‘Best Research Initiative’. The winners will be announced in...
The Aspiration Window

The Aspiration Window

Last week we launched ‘The Aspiration Window’, our new study with Reach Solutions. Building on our themes from ‘The Empathy Delusion’ and ‘Gut Instinct’ we show how marketers misunderstand mainstream goals and aspirations. We link...