by Ian Murray | Jul 2, 2020 | Advertising
There’s an old saying about never wasting a good crisis. As recent events have shown, if you are out to change the world, unexpected events that disrupt people’s habits and norms provide ideal ‘moments of change’. So, it’s unsurprising that many people in our...
by Ian Murray | Jul 2, 2020 | Advertising
Last week we launched ‘The Aspiration Window’, our new study with Reach Solutions. Building on our themes from ‘The Empathy Delusion’ and ‘Gut Instinct’ we show how marketers misunderstand mainstream goals and aspirations. We link...
by Ian Murray | May 22, 2020 | Advertising, Behavioural Economics, Empathy
We’ve been busy working on our new research with Andrew Tenzer and Reach Solutions. Our new whitepaper, ‘The Aspiration Window’ will be launched at the end of June. More details to follow shortly. We warmed up with a free webinar on our award winning...
by Ian Murray | Apr 23, 2020 | Behavioural Economics, Emotion, Normal
In times of crisis, where is the line where our need for belonging and our desire to show gratitude and support for people putting their lives on the line for others, morphs into something more problematic? In this article (originally posted on LinkedIn) Ian considers...
by Ian Murray | Apr 9, 2020 | Advertising, Empathy, Oblique strategy, Uncategorised
The Coronavirus crisis has created one massive accidental social experiment in adland. The crisis constrains and reduces every aspect of everyone’s social and economic lives. And it’s put the creative process and how marketers understand and engage with...
