by Ian Murray | Nov 25, 2020 | Uncategorised
I got up this morning still thinking about Steve McQueen’s beautiful and atmospheric ‘Lovers Rock’. It’s the 2nd film in his ‘Small Axe’ series. Andrew Tenzer and I talk a lot about holistic thinking. Orlando...
by Ian Murray | Nov 25, 2020 | Advertising
Since 2018, I’ve written three whitepapers with Andrew Tenzer that you may have heard of if you work in the UK media, marketing and advertising industries. It’s been an interesting experience seeing ‘Gut Instinct’, The Empathy Delusion’ and ‘The...
by Ian Murray | Oct 20, 2020 | About house51
We were delighted to ‘get the nod’ from the MRG last week. After winning Gold at the Mediatel Awards in February, ‘The Empathy Delusion’ has been shortlisted for ‘Best Research Initiative’. The winners will be announced in...
by Ian Murray | Jul 2, 2020 | Advertising
There’s an old saying about never wasting a good crisis. As recent events have shown, if you are out to change the world, unexpected events that disrupt people’s habits and norms provide ideal ‘moments of change’. So, it’s unsurprising that many people in our...
by Ian Murray | Jul 2, 2020 | Advertising
Last week we launched ‘The Aspiration Window’, our new study with Reach Solutions. Building on our themes from ‘The Empathy Delusion’ and ‘Gut Instinct’ we show how marketers misunderstand mainstream goals and aspirations. We link...
