by Ian Murray | Nov 21, 2019 | Advertising, Behavioural Economics, Empathy
‘a shift in attentional style has led to advertising losing its humanity and its ability to entertain; it has turned sour’. A big thanks to Orlando Wood, from System1 for referencing our research in Lemon his excellent new book published by the IPA (and for the...
by Ian Murray | Nov 21, 2019 | Behavioural Economics, Emotion, Happy, Uncategorised
We’ve been busy over the last few weeks launching our new project with ESI Media at the Festival of Marketing and then at the most verdant Petersham Nurseries in Covent Garden. See below… Life 2.0 Modern life just seems to keep getting busier and more pressurised....
by Ian Murray | Sep 5, 2019 | Uncategorised
Our new whitepaper with Andrew Tenzer at Reach Solutions launched in July 2019 and is doing great business. The Empathy Delusion is something of a companion piece to the Gut Instinct whitepaper that caused a bit of a stir in 2018. Here are a couple of extracts to give...
by Ian Murray | Mar 16, 2019 | About house51, Brexit, NewMR
Samuel Johnson famously said that ‘when a man is tired of London, he is tired of life. For there is in London all that life can afford’ It certainly helps to love, (or learn to love) London if you want to forge a career in the UK market research industry. The...
by Ian Murray | Nov 8, 2018 | About house51
house51 is delighted to be nominated for Research Team of the Year at the MRG awards. The winners will be announced at the gala dinner at the MRG International Conference in Bratislava on 23rd November 2018. Ian and Andrew Tenzer from Reach (formerly Trinity Mirror)...
