Saying it doesn’t make it so

Saying it doesn’t make it so

So, here we go again! In her statement on Tuesday the Prime Minister justified calling an early general election on the grounds that it was necessary to put an end to the ‘political gameplaying’ that ‘endangers the security of millions of working people’. Of course,...
Everything is a remix!

Everything is a remix!

  What is innovation? Most people make the mistake of thinking innovation and invention are the same thing- about creating something new…. something original…from scratch. At house51 we think originality is overrated. But don’t take our word for it....
Managing uncertainty

Managing uncertainty

It’s been a busy few months at house51 so there’s been a bit of a lull in our blogging activity. We thought we’d get back on course by updating you an a few things we have been up to in recent months. Back in March we gave a presentation at the IIEX...
There is much to do

There is much to do

Business is getting serious about social leadership. But research conducted by house51 suggests that big business has a long way to go to establish itself  as a credible force for good in society.     In the wake of the financial crisis in 2008, and the relentless...
Everything is NOT Awesome!

Everything is NOT Awesome!

See below for a YouTube video of our talk at Digital Shoreditch 2015 (Connect Day 14th May). We used data from our recent study on trust, ethics and mindful consumerism as a platform to consider why big business continues to fall so far short of ordinary...
The Innovation Fallacy

The Innovation Fallacy

  What is innovation? Before you read on, pause for second and think about your answer….. How easy did you find it come up with a definition? And how prominent was new technology and new methodology in your answer?……. Our business discourse is dominated by...
Are big ideas bad ideas (part 1)

Are big ideas bad ideas (part 1)

I love modernism. I am the kind of guy who instinctively tweeted ‘SAVE PRESTON BUS STATION!‘ when I heard on Radio 4 that it is going to be demolished (its since been saved for the nation). My favourite place in London is the Barbican. Being a fairly...
Isn’t it about time market research grew up?

Isn’t it about time market research grew up?

An oldie, but (I hope) a goodie. I wrote this one a couple of years ago for Greenbook. It’s still very relevant to what we are trying to do at house51. So here it is again. Recent ads in the US for Honda and Hyundai, dramatise a situation that any parent or any adult...
Why is it called house51?

Why is it called house51?

So, why house51’?  We are interested in people not consumers. We think you should be too. 51 is the number of my house. Our business shares that number as a constant prompt to stay connected to the real world that we all inhabit and share beyond the strategy and...