Unlocking the power of TV partnerships
What We Did
Thinkbox commissioned ‘Get with the programmes’ to explore people’s love for their favourite TV shows and how the brands that sponsor them can share in that love and borrow from them. Launched to the industry at Ham Yard in Soho, our research used frameworks from evolutionary psychology and implicit research techniques to provide marketers with compelling evidence of the power of TV sponsorship and guidance on building effective long-term partnerships.
Methods
Psychological profiling
Implicit testing
Mobile research
Survey research
Qualitative research
Ethnography
What our client said
“We were delighted to work with house51 on our recent TV partnerships research. From the outset it was clear that they really ‘got’ what we were trying to achieve. Their approach was impressive both in terms of the innovative methodology they used, but also the academic theory that underpinned their thinking. They were a dream to work with, delivering every stage of the study in full and on time. The study was a great success and has been extremely well received by the industry. We couldn’t recommend house51 enough and hope we get pleasure of working with them again in the near future ”