Understanding technology adoption in garden tools

What We Did

Established in 1993, EGO have pushed the boundaries of cordless technology from the very start. Today they are one of the world’s biggest tool manufacturers, producing over 10 million units each year, selling in 65 countries worldwide. house51 partnered with Refinery Marketing Communications to stimulate strategic thinking and plans for EGO in their key European markets. Our extensive programme of quantitative research explored the attitudes, needs and barriers of affluent consumers and professional users with the results informing key business decisions on marketing, retail distribution and pricing.


Qualitative research

Survey research

What our client said

house51 have provided an invaluable body of intelligence for key decision-makers; across different segments of EGO’s business, and at both regional and national levels. They were highly adept in guiding both the client and ourselves through the entire research process, and articulated their findings into clear, consistent, and practical recommendations. We would highly recommend house51 to any client organisation or agency looking to gain audience insight across multiple territories.”

– Head of Strategy, Refinery Marketing Communications