Research that helped relaunch a world famous heritage site

What We Did

house51 worked with Bletchley Park Trust as part of the £8 million Heritage Lottery Fund award which relaunched the heritage site and museum. Our survey of non-visitors established the latent potential of Bletchley as an attraction. The outputs were used to build a marketing plan to attract a new and diverse audience. We designed a KPI framework that has informed subsequent funding applications and is helping to shape future organisational strategy.


Survey research

What our client said

house51’s recommendations helped us in various ways. We used them to improve our marketing, engage our tech partners, promote the site as a visitor attraction and fund a new £2.4 million emotional/experiential exhibition opening in 2018.”

– Director of Development, Bletchley Park Trust