Research that helped relaunch a world famous heritage site
What We Did
house51 worked with Bletchley Park Trust as part of the £8 million Heritage Lottery Fund award which relaunched the heritage site and museum. Our survey of non-visitors established the latent potential of Bletchley as an attraction. The outputs were used to build a marketing plan to attract a new and diverse audience. We designed a KPI framework that has informed subsequent funding applications and is helping to shape future organisational strategy.
Methods
Survey research
What our client said
“house51’s recommendations helped us in various ways. We used them to improve our marketing, engage our tech partners, promote the site as a visitor attraction and fund a new £2.4 million emotional/experiential exhibition opening in 2018.”