We are interested in people, not consumers
house51 is a research and strategy collective. We blend market research with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.
We work internationally, specialising in brand, communications, innovation and social research. We combine quantitative and qualitative methods with leading edge frameworks from psychology, economics, sociology and decision science.
Our Work
About Us
We built house51 to maximise flexibility, creativity and value for our clients. What you see is what you get. Every project is managed end to end by a network of senior consultants with the experience and authority to engage a wide range of stakeholders, genuinely influence at board level, and drive industry wide recognition. Our clients tell us that it’s working. In 2018, house51 were shortlisted for Research Agency of the Year at the Mediatel research awards.
We present frequently at research and marketing events including MRS, IIeX, The Market Research Summit, WARC, MRG and Digital Shoreditch. Our work has been published in The Drum, Impact Magazine and the International Journal of Market Research and our academic collaborations with behavioural economists at City, University of London can be found in various peer reviewed journals.

Ian Murray

Catherine Heaney
Our News
house51 shortlisted for MRG Research Team of the Year 2018
house51 is delighted to be nominated for Research Team of the Year at the MRG awards. The winners will be announced at the gala dinner at the MRG International Conference in Bratislava on 23rd November 2018. Ian and Andrew Tenzer from Reach (formerly Trinity Mirror)...
Anger: The Misunderstood Emotion
The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our friends at BMB to collaborate...
The Psychology of TV Sponsorship – Thinkbox
Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works - both on an implicit and...
Contact
LONDON OFFICE
4th Floor, 86-90 Paul Street
London EC2A 4NE
GLASGOW OFFICE
272 Bath Street,
Glasgow G2 4JR