We are interested in people, not consumers

house51 is an award winning research and strategy collective.

We work internationally, specialising in brand, communications, media and social research. We blend quantitative and qualitative methods with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.

Winner:

Best Custom Media Research Project

Finalist:

Best Custom Media Research Project

Finalist:

Research Agency Team of the Year

Shortlisted:

Best Research Team

Winner:

Best Data Solutions

Winner:

Best Custom Research Project

Finalist:

Best Custom Media Research Project

Shortlisted:

Best Research Team

Finalist:

Research Agency Team of the Year

Winner:

Best Data Solutions

Our Work

About Us

What you see is what you get. At house51 every project is managed end to end by senior consultants who are focused on maximising creativity and impact. From our start up in 2015 we’ve rapidly become a fixture on industry award shortlists including Research Agency of the Year by Mediatel and the MRG in 2018. In 2020 we won Gold with Reach Solutions for Best Custom Research Project at the Mediatel Research Awards.
We frequently present at research and marketing events including the Festival of Marketing, MRS, IIeX, The Market Research Summit, WARC and MRG. We are regular contributors to leading industry publications including Campaign, The Drum, Impact Magazine and the International Journal of Market Research.

“I’ve been absolutely delighted with the research house51 have done for LinkedIn. It has really shed new light in terms of how we look at our brand and the members of our network.”

“The project we have just completed with house51 is one of our most exciting and rewarding research collaborations… From day one it was a real meeting of minds.”

“house51 were a dream to work with, delivering every stage of the study in full and on time. The study was a great success and has been extremely well received by the industry.”

“house51 provided an invaluable body of intelligence for key decision-makers; across different segments of EGO’s business. We would highly recommend them to any client or agency looking to gain insight across multiple territories”

“The cognitive diversity piece we ran with house51 really opened our eyes to fresh ways of profiling audiences.”

“The work conducted by house51 is a priority source for evaluating behaviour change amongst our target audience and shaping our future strategy.”

“Can I just say how grateful we are for all the fantastic projects that you deliver for us. You never fail to surprise us, in what you are able to bring to our creative teams…Our agency find of 2016”

“house51 have taken our research to a new level. It has become a must see for anyone in media, creative or client side. ”

“house51 have been a true partner….they have gone above and beyond to support our communication of the project to our wider network.”

“From the moment I first met the house51 team, I knew I wanted to work with them . Every meeting during the process was a delight, and I always came out of them having learned something new.”

Publications

Mental Availability in the Digital Age

I. Murray and D. Turner
February 2020

Common Values

I.Murray & A. Tenzer
Interviewed by Kate McQuater for Impact Magazine
December 2019

Welcome to Life 2.0: How Brands Can Help Consumers Squeeze the Most out of Life

I.Murray
Panel Discussion at Festival of Marketing October 2019

The Empathy Delusion

A. Tenzer & I. Murray
July 2019

When Things Go Wrong and People Are Afraid

I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322

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The Science Behind Future of Generations

I. Murray
WARC Brainy Bar 4
April, 2017

Perception Gap

I. Murray
Impact Magazine
July 2015

The Innovation Fallacy

I. Murray
Research Live
February 2015

The Empathy Delusion

A. Tenzer & I. Murray
July 2019

Community Matters

A. Tenzer & I.Murray
January 2019

Why We Shouldn’t Trust Our Gut Instincts

A. Tenzer & I. Murray
July 2019

When Things Go Wrong and People Are Afraid

I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322

The Untold Story of British Anger

The Drum Anger Issue, a research collaboration between house51 and BMB
November 2017

Anger: A Force for Good?

Cultural Insight Forum
State of the Nation, BMB
November 2017

Get With the Programmes: Unlocking the Power of TV Partnerships

I. Murray & C. Heaney
Thinkbox, Ham Yard Soho
July 2017
$

The Science Behind Future of Generations

I. Murray
WARC Brainy Bar 4
April, 2017

Talking About My Generation

I. Murray & S. Gale
Impact Magazine
January 2017

Don’t Worry, Measure Happy

I.Murray
Research Live
November 2016

Perception Gap

I. Murray
Impact Magazine
July 2015

A Plumbers Guide to Human Centricity

I. Murray
Research Live
July 2015

Turning the Behavioural Lens on Ourselves

I. Murray:
Research Live
May 2015

The Innovation Fallacy

I. Murray:
Research Live
February 2015

Community Matters

A. Tenzer & I.Murray
January 2019

The Untold Story of British Anger

The Drum Anger Issue, a research collaboration between house51 and BMB
November 2017

Get With the Programmes: Unlocking the Power of TV Partnerships

I. Murray & C. Heaney
Thinkbox, Ham Yard Soho
July 2017

Talking About My Generation

I. Murray & S. Gale
Impact Magazine
January 2017

A Plumbers Guide to Human Centricity

I. Murray
Research Live
July 2015

Why We Shouldn’t Trust Our Gut Instincts

A. Tenzer & I. Murray
July 2019

Anger: A Force for Good?

Cultural Insight Forum
State of the Nation, BMB
November 2017

Don’t Worry, Measure Happy

I.Murray
Research Live
November 2016

Turning the Behavioural Lens on Ourselves

I. Murray
Research Live
May 2015

Our News

house51 shortlisted for MRG Awards 2020

house51 shortlisted for MRG Awards 2020

We were delighted to 'get the nod' from the MRG last week. After winning Gold at the Mediatel Awards in February, 'The Empathy Delusion' has been shortlisted for 'Best Research Initiative'. The winners will be announced in December.

The Aspiration Window

The Aspiration Window

Last week we launched 'The Aspiration Window', our new study with Reach Solutions. Building on our themes from 'The Empathy Delusion' and 'Gut Instinct' we show how marketers misunderstand mainstream goals and aspirations. We link this to a lack of social mobility and...

Contact

GLASGOW
The Whisky Bond,
2 Dawson Road,
Glasgow, G4 9SS
LONDON
4th Floor, 86-90 Paul Street
London EC2A 4NE