We are interested in people, not consumers
house51 is an award winning research and strategy collective.
We work internationally, specialising in brand, communications, media and social research. We blend quantitative and qualitative methods with the latest thinking from the behavioural and social sciences to help our clients build brands, products and services for the real world.

Winner:
Best Trade Body Research

WINNER:
Best Trade Body Research

Winner:
Best Custom Media Research Project

Finalist:
Best Custom Media Research Project

Finalist:
Research Agency Team of the Year

FINALIST:

Winner:
Best Data Solutions

Winner:
Best Trade Body Research

Winner:
Best Custom Research Project

Finalist:
Research Agency Team of the Year

WINNER:
Best Trade Body Research

Finalist:
Best Custom Media Research Project

FINALIST:

Winner:
Best Data Solutions
Our Work
About Us
Visit our LinkedIn profiles or get in touch to find out more.

Ian Murray

Catherine Heaney
Publications
Three Questions: Re-Thinking How Marketers Think and Call BB on Long-held Assumptions
I. Murray
Camus #6, February 2021
Signalling Success
I. Murray & C. Heaney
Thinkbox, November, 2020
The Politics of Social Purpose Marketing
I.Murray
LinkedIn, November, 2020
Even a pandemic couldn't make the public care more about brand purpose
I. Murray
The Drum, June 2020
Welcome to Life 2.0: How Brands Can Help Consumers Squeeze the Most out of Life
Panel Discussion at Festival of Marketing October 2019
When Things Go Wrong and People Are Afraid
I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322
When Things Go Wrong and People Are Afraid: An Evaluation of Group Polarisation in the UK Post Brexit
I. Murray, A. Plagnol, P. Corr
September 2017
The Science Behind Future of Generations
I. Murray
WARC Brainy Bar 4
April, 2017
Perception Gap
I. Murray
Impact Magazine
July 2015
The Innovation Fallacy
Research Live
February 2015
Even a pandemic couldn't make the public care more about brand purpose
I. Murray
The Drum, June 2020
The Aspiration Window
A. Tenzer & I.Murray
Reach Solutions, June 2020
Common Values
I. Murray & A. TenzerInterviewed by Kate McQuater for Impact Magazine
December 2019
Welcome to Life 2.0: How Brands Can Help Consumers Squeeze the Most out of Life
I. Murray
Panel Discussion at Festival of Marketing October 2019
The Empathy Delusion
A. Tenzer & I. Murray
July 2019
Community Matters
January 2019
Why We Shouldn’t Trust Our Gut Instincts
July 2019
When Things Go Wrong and People Are Afraid
I. Murray
International Journal of Market Research (2018) Vol 60 (3), 316-322
The Untold Story of British Anger
November 2017
Anger: A Force for Good?
State of the Nation, BMB
November 2017
When Things Go Wrong and People Are Afraid: An Evaluation of Group Polarisation in the UK Post Brexit
I. Murray, A. Plagnol, P. Corr
September 2017
Get With the Programmes: Unlocking the Power of TV Partnerships
Thinkbox, Ham Yard Soho
July 2017
When Things Go Wrong and People Are Afraid: Using Economic Games to Understand Polarisation in Brexit Britain
Market Research Summit
May 2017
The Science Behind Future of Generations
I. Murray
WARC Brainy Bar 4
April, 2017
Talking About My Generation
Impact Magazine
January 2017
Don’t Worry, Measure Happy
I.Murray
Research Live
November 2016
Perception Gap
I. Murray
Impact Magazine
July 2015
A Plumbers Guide to Human Centricity
Research Live
July 2015
Turning the Behavioural Lens on Ourselves
Research Live
May 2015
The Innovation Fallacy
Research Live
February 2015
The Aspiration Window
A. Tenzer & I.Murray
Reach Solutions, June 2020
The Empathy Delusion
A. Tenzer & I. Murray
July 2019
Community Matters
January 2019
The Untold Story of British Anger
November 2017
Get With the Programmes: Unlocking the Power of TV Partnerships
Thinkbox, Ham Yard Soho
July 2017
Talking About My Generation
Impact Magazine
January 2017
A Plumbers Guide to Human Centricity
Research Live
July 2015
Common Values
I. Murray & A. TenzerInterviewed by Kate McQuater for Impact Magazine
December 2019
Why We Shouldn’t Trust Our Gut Instincts
A. Tenzer & I. Murray
July 2019
Anger: A Force for Good?
State of the Nation, BMB
November 2017
When Things Go Wrong and People Are Afraid: Using Economic Games to Understand Polarisation in Brexit Britain
Market Research Summit
May 2017
Don’t Worry, Measure Happy
I.Murray
Research Live
November 2016
Turning the Behavioural Lens on Ourselves
Research Live
May 2015
Our News
Privatising purpose: the myth of the ‘left wing takeover’of marketing
If you have read any of my stuff you will know that I am quite critical of social purpose marketing. Going against this new orthodoxy is quite a risk for a small outfit like house51 that depends on advertising and marketing for a living. Indeed, several friends and...
The ‘London Bubble’: marketers’ fundamental attribution error
I’ve lost count of the number of times I’ve read that ‘The Empathy Delusion’ is about ‘the London Bubble’. Of course, our research is all about the marketing bubble. It is about how marketers work. Not where they work. It shows that no matter where you find...
More success for ‘Signalling Success’!
Our recent work with with Thinkbox has enjoyed a bit of a purple patch during awards season. Following Gold at the MediaWeek Awards we picked up the prize for 'Best Trade Body Research' at the MRG Awards 2021. You can read more and see the launch presentation on...
Contact
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4th Floor, 86-90 Paul Street
London EC2A 4NE