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‘mishmash’ [mish-mahsh, -mash]- NOUN: a confused mess; mixture; jumble.
At house51 we have wide and varied interests. Here are some of the threads we are trying to pull together....

Anger: The Misunderstood Emotion

The news that there are a lot of angry people in Brexit Britain isn’t going to rock anyone’s world. We only have to turn on our TV’s and social media to see there’s enough anger around for everyone. But, when house51 got together with our...

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The Psychology of TV Sponsorship

Thinkbox, the marketing body for UK commercial TV, commissioned house51 to conduct an innovative and ground-breaking study, exploring the mechanics and psychology of TV partnerships. Our study sought to understand how TV sponsorship works – both on an implicit and explicit level. We used a...

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Implicit research helps us reach deeper insights

You might have seen Ian at the 4th Brainy Bar event talking about how implicit research helps us reach deeper insights. The Brainy Bar events showcase current research in the field of neuroscience and psychology. This time the focus was on implicit measures and how...

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Saying it doesn’t make it so

So, here we go again! In her statement on Tuesday the Prime Minister justified calling an early general election on the grounds that it was necessary to put an end to the ‘political gameplaying’ that ‘endangers the security of millions of working people’. Of course,...

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house51 mishmash: 2016

Well, no one could say that 2016 was boring!  ‘Mishmash’ means ‘a confused mess, mixture, jumble’. A pretty apt description of 2016! So, in no particular order, here’s some things that got us thinking this year. Our list for 2016 ‘goes up to 11’… Adam...

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The psychology behind Future of Generations

When the OMD UK Insight team told us about their plans for Future of Generations last year we knew it was a project we had to get involved in.  At house51 we pride ourselves in being ‘interested in people, not consumers’. So helping OMD UK...

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Brexit Bites (Part 2): The Ultimatum Game

Imagine I gave you £50 and asked you to share it with a stranger.   You get to decide how much you want to keep for yourself and how much you give to the other guy. The catch is the other guy has to accept what you...

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Brexit Bites (Part 1) : The Cognitive Reflection Test

If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets? What do you think the answer is? The correct answer is 5 minutes. But if you didn’t get this, don’t worry, you are...

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Everything is a remix!

  What is innovation? Most people make the mistake of thinking innovation and invention are the same thing- about creating something new…. something original…from scratch. At house51 we think originality is overrated. But don’t take our word for it.  Have a look at this great...

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Managing uncertainty

It’s been a busy few months at house51 so there’s been a bit of a lull in our blogging activity. We thought we’d get back on course by updating you an a few things we have been up to in recent months. Back in March...

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3 Myths About Behavioural Economics That Are Holding MR Back

My favourite business book of 2015 is ‘Misbehaving: The Making of Behavioral Economics’ by Richard Thaler. It’s a memoir of 40 years of ground breaking academic endeavor in which Thaler concludes that behavioural economics has gone mainstream: ‘Behavioural economics is no longer a fringe operation...

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A plumber’s guide to human centricity

I wasn’t aware there was an issue between design researchers and other market researchers until I came across this blog last week. Like any well-read and curious researcher, I have enjoyed following design thinking as its impact has grown in business and social innovation. Books...

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There is much to do

Business is getting serious about social leadership. But research conducted by house51 suggests that big business has a long way to go to establish itself  as a credible force for good in society.     In the wake of the financial crisis in 2008, and the relentless...

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Nudgestock 3: Do we need more tricks or more transparency?

Nudgestock 3 did exactly what it says on the tin.  It’s an annual ‘festival of behavioural science’ run by the guys at #ogilvychange.  It’s also a great excuse for a day out at the seaside. This year an eclectic bunch of advertisers, marketers, academics, policy...

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“Multitasking may be cool, but it makes you a fool”

I’ve been reminded of this quote a couple of times over the last week or so while watching the FA Cup and Champions League finals. It’s from Paul Dolan’s latest book Happiness by Design. Dolan explains how we can all make our lives more pleasurable...

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Everything is NOT Awesome!

See below for a YouTube video of our talk at Digital Shoreditch 2015 (Connect Day 14th May). We used data from our recent study on trust, ethics and mindful consumerism as a platform to consider why big business continues to fall so far short of...

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Turning the behavioural lens on ourselves

Power in the business of tomorrow, will flow to those who have the best information about the limits of their information (Alvin Toffler) Market research is awash with case studies and anecdotes from behavioural economics. The top line on over 40 years of diverse academic...

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Are big ideas bad ideas? (part 2)

I was reminded of something Peter Rees said the other day, during a LinkedIn discussion entitled “How do we define NewMR?”.  Peter is a City Planning Officer for the City of London. I came across his thoughts while reading Londoners Craig Taylor’s absorbing oral history of...

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The Innovation Fallacy

  What is innovation? Before you read on, pause for second and think about your answer….. How easy did you find it come up with a definition? And how prominent was new technology and new methodology in your answer?……. Our business discourse is dominated by...

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Are big ideas bad ideas (part 1)

I love modernism. I am the kind of guy who instinctively tweeted ‘SAVE PRESTON BUS STATION!‘ when I heard on Radio 4 that it is going to be demolished (its since been saved for the nation). My favourite place in London is the Barbican. Being a fairly...

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Isn’t it about time market research grew up?

An oldie, but (I hope) a goodie. I wrote this one a couple of years ago for Greenbook. It’s still very relevant to what we are trying to do at house51. So here it is again. Recent ads in the US for Honda and Hyundai,...

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Let’s make life a little harder for Tom Fishburne

Don’t get us wrong, we love Tom Fishburne. And this is one of our favourites. We love it so much we have licenced it for our new website.  It illustrates something that we think about a lot- egocentrism in business and the lack of empathy...

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Why is it called house51?

So, why house51’?  We are interested in people not consumers. We think you should be too. 51 is the number of my house. Our business shares that number as a constant prompt to stay connected to the real world that we all inhabit and share...

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Why is there a big ginger dog on your website?

Well, it was a choice between the dog……Or this guy……. Our mission at house51 is to promote the power of real world thinking. We do this by embracing empathy, instinct and evidence. Data and evidence dominate modern work and leisure time. But few of us...

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