We are a people centred research and strategy collective. We provide real world understanding to help our clients develop better products and services. We champion creativity and innovative working practices to help people realise the full potential of their ideas.

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Our Values

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    Empathy

    ‘I think we all have empathy. We may
    not have enough courage to display it.’

    Maya Angelou

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    Life-Long Learning

    ‘Try to learn something about everything
    and everything about something.’

    Thomas Huxley

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    Collaboration

    ‘Every collaboration helps you grow.’

    Brian Eno

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    Simplicity

    ‘If you can’t explain it to a six year old,
    you don’t understand it yourself.’

    Albert Einstein

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    Authenticity

    ‘To thine own self be true…’

    William Shakespeare

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    Everyday Language

    ‘Our business is infested with idiots
    who try to impress by using pretentious jargon.’

    David Ogilvy

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People

We’ve known each other a long time. We arrived at house51 via senior roles at leading agencies like Hall & Partners, HPI and Conquest. We’ve worked with many of the world’s most iconic brands and deserving causes including Coca-Cola, L’Oreal, Audi, MasterCard, NSPCC, Kellogg’s and BA.

We work together and with a diverse range of collaborators to provide our clients with new perspectives and a genuine alternative to the traditional agency model.

catherine
Ian Murray

ian@house51.co.uk

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catherine
Catherine Heaney

catherine@house51.co.uk

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catherine
Grant Bird

grant@house51.co.uk

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How We Work

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In business the illusion of certainty is powerful and seductive. It’s easy to lose touch with what happens ‘out there’ in the real world beyond the strategy and targets. So, we help business people think like real people by embracing

EMPATHY

,

INSTINCT

and

EVIDENCE.

 

We are optimists. We are sceptics.
We believe in rigour. But we are not purists.
We aim to simplify. But we are never simplistic.

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What We Do

Strategic Market
Research

From original work encompassing the full spectrum of research approaches to the repurposing of existing data and knowledge, we draw on the latest thinking in business, public policy, academia and the creative industries to maximise value, impact and understanding.

Behavioural
Research

Our behavioural research and experiments combine conventional research approaches with the latest academic thinking from the social and behavioural sciences to focus understanding on homo sapiens, not homo economicus.

Thought
Leadership And
Trends

Same old thing in brand new drag? Our provocative custom reports delight in finding the path less travelled…

Training and Change
Consulting

Insight isn’t a product. It is a culture. Our consultancy and training  services apply behavioural economics principles to empower our clients to embrace change and see, feel, think and do things differently.

Visual
Communication

Half of the human brain is dedicated to making sense of visual imagery and stimulus. From graphic recording to infographics, we maximise engagement and sharing by embedding visual storytelling in everything we do.

Content Generation and Engagement

Opinion research that generates topical content and exposure for your brand or cause.

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Our Expertise

Strategy & Planning

  • Purpose and values
  • Culture and employee engagement
  • Positioning
  • Product, policy and service development
  • Segmentation
  • Concept testing
  • Creative development and copy testing
  • Building insights culture and capability
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  • Social norms, attitudes and behaviour
  • Corporate reputation
  • Brand equity
  • Usage and attitudes
  • User experience & service evaluation
  • Customer journey
  • Communications evaluation

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How We Do It

  • There’s much to do

    Our proprietary study provides a new perspective on ‘mindful consumerism’ and the trust that people place in their fellow citizens, political and business leaders and 60 of the UK’s top brands.

  • Trust is low

  • Politics is in crisis

  • People trust brands

  • Good citizenship?

  • Mindful behaviour?

  • Taking the lead

  • The innovation fallacy

    Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? house51 thinks it’s time for a paradigm shift.

    This article featured on Research Live – read more here.

  • Multi-tasking may be cool, but it makes you a fool

    Behavioural Science shows that multi-tasking is a myth.  It makes us less happy and less productive.  Maybe tech should help us focus on doing one thing at a time.

    This article featured on Brand Republic’s Wallblog – read more here.

  • MR SUMMIT

    Find out more here

  • DIGITAL SHOREDITCH

    Find out more here

  • IIEX 2016

    Find out more here

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Contact Us

London Office

4th Floor
86-90 Paul Street
London
EC2A 4NE

Glasgow Office

272 Bath Street
Glasgow
G2 4JR

Get In Touch

hello@house51.co.uk