We work with a wide range of partners and ‘hands on’ senior consultants to provide a powerful, scalable and cost effective alternative to the traditional agency model.
Formerly Managing Partner of Hall & Partners Europe and MD of Infotools Europe, Ian is a co-founder of house51. His restless curiosity has driven a diverse career that encompasses academic research on local citizenship and social business and commercial leadership positions delivering brands and communications research and social media and data visualisation solutions to many of the world’s leading brands.
Ian is a postgraduate researcher in Behavioural Economics at City University and his iconoclastic blogs about the future direction of the research industry can be read on various platforms.
Catherine is a former Director at Conquest and has over 13 years’ experience specialising in brand and communications and innovation research. She has a wide range of experience working across diverse sectors for many of the world’s largest brands.
Prior to co-founding house51 Catherine established a successful consultancy practice which collaborated with several leading UK research agencies.
With a BSc Social Psychology, Catherine has an innate curiosity about people and a desire to understand what makes them ‘tick’.
Ali has a reputation for helping businesses apply techniques used in the academic study of the mind to solve commercial challenges. He worked as an academic psychologist for 10 years as part of the psycholinguistics group at Sussex University.
In the last 12 years he has partnered many blue chip brands in applying psychology, psycholinguistics, behavioural economics and neuro-scientific approaches. His work has won multiple awards from the MRS, Media Week, MRG and The Drum, and he has also been a judge for the IPA awards.
In business the illusion of certainty is powerful and seductive. It’s easy to lose touch with what happens ‘out there’ in the real world beyond the strategy and targets. So, we help business people think like real people by embracing
We are optimists. We are sceptics.
We believe in rigour. But we are not purists.
We aim to simplify. But we are never simplistic.
From original work encompassing the full spectrum of research approaches to the repurposing of existing data and knowledge, we draw on the latest thinking in business, public policy, academia and the creative industries to maximise value, impact and understanding.
Our behavioural research and experiments combine conventional research approaches with the latest academic thinking from the social and behavioural sciences to focus understanding on homo sapiens, not homo economicus.
Same old thing in brand new drag? Our provocative custom reports delight in finding the path less travelled…
Insight isn’t a product. It is a culture. Our consultancy and training services apply behavioural economics principles to empower our clients to embrace change and see, feel, think and do things differently.
Half of the human brain is dedicated to making sense of visual imagery and stimulus. From graphic recording to infographics, we maximise engagement and sharing by embedding visual storytelling in everything we do.
Opinion research that generates topical content and exposure for your brand or cause.